ELEVATOR PITCH
A UK-based marketing professional with 15 years experience.
Data-orientated strategy. Passionate delivery. Proven results.
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I listen and learn what the business objectives are, use insight to devise a marketing strategy and then use the most effective channels and tactics to achieve success.
Marketing Strategy
I have created strategies that excited stakeholders and customers alike (and of course increased revenue), gaining buy-in from CEO to shop floor and (importantly) budget.
Data-Driven
I have developed a good instinct for what works in marketing, however believe that data (quantitive and qualitative) and insight are fundamental to good decision-making.
Always Collaborative
I have worked across teams, departments, cities and continents. Collaborating face to face and online with colleagues, managing agencies, influencers and more.
Social Media
I have leveraged earned, owned and paid social media, navigating different cultures, legal frameworks, tone of voice and the myriad complexities of maximising social media.
Partnerships
I have created partnerships with industry leading publications such as Hearst, social influencers, Strava and many mo- each being the most effective for the brand/campaign
PR
I worked within the PR team of Farrow & Ball, transforming the way they interacted with journalists and influencers to increase coverage and improve sentiment.
ABOUT ME
Who I Am
I began my journey in digital marketing in 2007 after studying Marketing at university.
The early stages of my career were then spent absorbing everything around me at the two agencies that I worked at. Working on clients as diverse as BBC Radio 1, Visa and Cunard.
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I then worked within the marketing team of global brand Farrow & Ball for six years, increasing online sales year on year and most notably taking their social audience from 100 to 1.5 million. This was achieved through creating authentic and engaging visual and written content. I also wrote SEO focussed web content and traffic driving email content, as well as more traditional flyers and brochures.
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In 2017 I followed my passion for sport by joining start up Runderwear as Head of Digital. Here I created and implemented a marketing strategy that took monthly sales from four figures to six figures in 3 years. This involved identifying the audience, the most effective channels to reach them and the best way to deliver the message.
In a break from the norm, in 2020 I decided to scratch an itch I'd had for a long time and became a police officer, rising to the post of sergeant in a short time. Here I fine-tuned my decision-making and judgement skills. Leading a team of officers has tested my people management skills.
Professional History
Knowledge that's been learned, earned, owned...
In a nutshell, tell me your problem and I'll give you a digital solution, it's what I've been doing for 13 years.
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Inspiring content and copy. Digital strategy. Paid social. Online partnerships. PPC, Influencers (although I rarely recommend these as most are charlatans). Programmatic advertising (ditto).
October 2017 - June 2020
Head of Digital, Runderwear
A start up in the running industry, I took Runderwear from daily digital sales in their hundreds, to their thousands. Honestly, if I gave a percentage increase in revenue it would look ridiculous! I did this through creating partnerships with organisations that matched our audience; Strava, England Athletics and The Running Bug to name but a few. I created a digital strategy, instigated a rebrand and managed all content on website, social and email.
February 2011Â - September 2017
Digital Content Manager, Farrow & Ball Global
Client-side and with a much loved global brand to boot. I took a well established, traditional brand and turned it into a digital behemoth with over 1.5 million social followers and a legacy of year on year growth. I did this by working closely with all parts of the business, listening, understanding and then doing. Social, influencers, SEO content/strategy, content creation, innovation, programmatic, email. You name, if it's digital, I probably used it to best effect.
2007 - 2011
Digital Strategist, Various Agencies
This was where I learnt the basics of digital marketing and began my love of content in the digital form. From writing SEO optimised web content, to email, PPC, display and social - I covered it all.